Customer reviews are an important part of buying and selling products and services, whether a company sells online or in-store. With the introduction of social media, websites like Yelp and TripAdvisor, and the increasing trust in customer reviews on the internet, it is becoming more and more important for a business to monitor and encourageContinue reading “Customer Knows Best- The Impact of Customer Reviews and Importance of Online Reputation Management”
Author Archives: Jessica Niemiec
The Difference Between Men and Women’s Habits in E-Retail
There are many differences in how men and women shop, especially in the e-retail world. There is a lot of commentary in the news and online about gender roles and how tradition is being broken regarding stereotypes and typical behaviors of each gender. However, numbers and statistics don’t lie, and the trends show that thereContinue reading “The Difference Between Men and Women’s Habits in E-Retail”
Jess's MKTG312 Blog 